Marketing Officer
Applications close 22 November
Reporting to the Marketing Manager, this part-time role will focus on delivering the organisation’s marketing strategy, targeting multiple audience segments across a range of activity. This will include promoting our activities, measuring audience engagement, and increasing sales or participation in the following areas:
- Higher Education
- Recreational programmes for adults and children
- Learning & Participation programmes
- Venue hire, corporate workshops and consultancy
- Professional artist support and training
- Individual Giving
Responsibilities
- Supporting and maintaining the National Centre’s website presence along with optimising audience reach through analytics tools,
- Supporting the delivery of the National Centre’s social media strategy through a range of platforms,
- Supporting the creation and dissemination of all e-communications to internal and external stakeholders, including donors,
- Supporting the promotion of other National Centre activities throughout the year.
Person Specification
- Understanding of social media platforms (e.g., Instagram, YouTube, Twitter) and tools,
- Understanding of content management systems (e.g., WordPress) and CRM systems (e.g., Spektrix or DotDigital),
- Experience in delivering e-campaigns to different audiences,
- Experience and/or interest in individual giving campaigns,
- Strong written and verbal communication skills,
- Good organisational and administrative skills,
- Ability to manage time effectively, prioritise tasks, and meet deadlines,
- High attention to detail and accuracy,
- Interest in new trends in social media and digital marketing,
- Strong interest in pursuing a career in marketing and the arts,
- Flexible approach to working hours.
To apply for the position please fill out the Equal Opportunities Monitoring form and download the application form below.